How to Get a Fantastic Copywriter
If you have the desire to use the internet to make some cash, you'll need a website. If you want that website to help you bring in money, it should be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to write the copy yourself. Of course, not all copywriters are created equal. Some copywriters have lots of talent. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. These are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they claim to be able to help you with the one you are wanting to put up? Look at the copy on this web site. If it is riddled with mistakes this is a terrible sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the site copy cause an emotional response as you go over it? Does it make you warm up to him or her? Does it make you want to follow up and discover more about them? Does it make you eager to employ them as soon as possible? Does the copy make you feel like you should click away? Does the copy cause you to feel angry? These are all important reactions and you should heed to them.
Carry out some more background search on the copywriter. Seek reviews for the writer on unbiased websites and forums. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Do a search for the copywriter's name to find out if any published here reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews demand your extra attention. You need to also ask the copywriter to provide you one or two references. Be sure recommended you read that you follow up and really get in contact with those references and get an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for additional samples than are available on the writer's site. This is especially crucial if the copywriter is touting himself or herself an expert in a niche. When the writing looks like it was copied from Wikipedia or is particularly unclear, you better find another copywriter.
There are a number of different ways to discover if a copywriter is worth paying for. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.